Lufthansa Economy Class passengers on selected routes may soon have access to flat beds. Lufthansa’s “Sleeper’s Row” conceptFrom August 2, 2021, Lufthansa will be introducing Sleeper’s Row in Economy on selected long-haul flights. With this new offer, passengers get a whole row of seats for themselves (consisting of three or four seats next to each other), together with a comfortable pillow, a blanket and a mattress topper, similar to that in Business Class. Customers also receive a special seat belt so that they can stay comfortably buckled in comfort. Here are a few more details:
Lufthansa tested this concept on the Frankfurt-Sao Paulo route for several weeks at the end of 2020 and received positive feedback, which is why it is now being expanded. As described, this is a step towards product diversity in Economy Class. The Economics of Sleeper’s RowAs you may have noticed, this is an attempt by Lufthansa to monetize seats that would otherwise remain empty. You cannot reserve this product in advance as it will only be offered if there are enough free spaces in the cabin (otherwise the price would be much higher). A bonus of 159-229 euros per flight Getting a full row and some bedding seems like a solid deal provided the flight was otherwise full (however, if the flight is mostly empty in economy class everyone gets this more or less for free, minus bedding). The problem is that this is not a predictable product, as there will be a maximum of three of them and they will only be available if there are still free seats on the day of departure. Even if this gives you some comfort, this is not going to be like a real bed. For example, on the 747-8, the economy seats are 17 inches wide. If you have three of these seats, you will see a little more than 51 “(allow for the space between the seats) … let’s call it 54”. A 4’6 ″ bed is sure to be comfortable for many people. Lufthansa isn’t the first airline to adopt this concept – Air New Zealand has been offering the Skycouch for years, which is essentially the same concept. The difference was that this could be reserved in advance, but the downside was that it was also much more expensive (given the potential for lost revenue). Bottom lineLufthansa is introducing Sleeper’s Row on long-haul flights, which allows economy guests to buy three or four seats at check-in so they can sleep in a flat position. It also comes with business class bedding, including a pillow, blanket, and mattress topper, as well as a special seat belt. The prices are reasonable and can be good value for money on an otherwise full flight. The challenge is that you can’t plan this out – that’s fair enough when you factor in pricing. What do you think of Lufthansa’s Sleeper’s Row concept? Via https://globalconnekt.com/lufthansa-sleepers-row-offers-economy-beds/
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